This is a re-branding project for a local business called Peloton, a bike shop and a community- operated advocacy group. The brand’s vision is to encourage bicycle usage instead of cars.

The reason for increasing bike usage is achieving green eco transportation. To align with the brand’s vision, eco texture background and simple design with illustration are applied. The illustration also enhances the slogan’s message, “Anyone can ride a bike! ”. On the design, no matter who you are, whether you are as young as a little kid, as old as a grandma or an animal like a dog, pigeon, rabbit or even a unicorn, you can still ride a bike.